We all know the facts, customers like being treated as privileged individuals, yet we scatter-gun generic marketing messages hoping they bite.

So why not be savvier?
Communication is best when it is one to one. Communication is best when it is direct and meaningful. So how come so many are just following the flock when being different makes you stand out.

We’ve recently done a select mailing for an event. Being able to have a catchy line which linked to the mailing aided us to get more time with recipients than an online campaign. You’ve heard us before but here’s a refresher on why direct mail is so good…

• A leader in response rates – yes how much physical mail do people get, therefore it attracts more time and attention with the recipient. Can you remember what you saw on whatever social media channel yesterday?

• Highly personalized, with digital print technology, we can add more personalisation than just names and locations, you can make it highly relevant to the individual in many different ways.

• Opened and read, with creative physical mail running alongside so many other channels, it is a refreshing experience for the receiver.

• Creative, lumpy mail creates a buzz, interest which stimulates more of the senses. Doing something which is out of the ordinary size or colour wise, also grabs attention.

• Tangible (physical) – it’s kinaesthetic one of the key learning methods, after all, marketing is teaching your audience about a product or service

• Versatile – seasonal, in shape, in format, in whatever manner you need it to be.

• Familiar everyone loves receiving a piece of creative engaging post.

• Simple to do – HAD-Print are a skilled practitioner with making your requirements fit within Royal Mail’s distribution channels – we take the hassle out of a mailing.

• Trust-building with too many scams being online, the real-world physical item adds kudos to your message about being taken seriously.

• Cost-effective, whether it is using bulk mail rates, specifying to fit within a certain mailing band, a lot can be achieved within the standard letter and up to 100gms

• Highly trackable – whether through delivery or engagement. There are many ways of tracking and monitoring engagement with direct mail. Clever use of short links, QR codes can make this monitorable in a compliant way.

• Highly targeted, we stated social can be a little scattergun in its approach. With careful use of datasets, and demographics targeting can be achieved to the relevant audience.

• A complement to digital marketing, it can link up, feed into and even be used as an engagement tool back. Exclusive offers belong in the club as they say, why not make Direct Mail part of the club USP?

• Data-driven – if you run a CRM, make sure you set triggers to fire crafted physical communications, or Direct Mail to trigger subsequent online progressive actions.

If you need case study material for any of these, have a chat with us. We have worked with some great clients over the years and also have brilliant case studies from peer colleagues around the globe!