Part 2 of our reflective blogs of 2021. The top 5 projects and the highlights of what we’ve seen in 2021. Projects that have caught our eye for the right reasons and ultimately will perform.

Starting at number 5, Julia Elvin, (personal private project) Christmas Cards, meeting the exacting challenges for Julia in 2020, was an interesting journey, this year we had a progression with this year’s Christmas Card, from original artwork, scanned, retouched, colour balanced and reproduced on some stunning James Cropper Vanguard board (Ivory Cream). Great to use British made products in our print.

In at number 4… Shy Burhan, Shipley based photographer, collaboration, engagement, consideration, inclusion were at the heart of the project we did for Shy in June of 2021. What can only be described as an exhibition catalogue, celebrating the works of a project Shy led. We produced a perfect bound catalogue, with beautifully sharp imagery. Supported Shy in creating the artwork, within an environment she understood and knew.

A significant project for number 3, a book on customer service, geared up for a specific audience and design to build trust and authority on the topic. The author was a definitive point of knowledge on the subject, and the trend for prospects to turn into customers is becoming harder as we get flooded with multiple channels of marketing noise, crying out for attention. 

The second most noticeable project(s) of the year, has been the work we’ve done for Flat Stan First Aid, daring to be different, changing the game and engaging and taking on board ideas to progress. Simon’s leadership on actively listening, planning, implementing and careful review process, has allowed him to aim a bit higher in how he pitches and presents. The “how” has been at the key of this work, whether going slightly lumpy and physical with his marketing, addressing tone of voice for communications or thinking more strategically.

The most significant piece of 2021, Nick Shaw, Always Networks, Security book. Nick is a highly credible experienced professional in the world of data and online security, his career progression has given him exceptional experience and it shows. This was part of the enabler in creating a marketing tool, which worked not just on the levels as identified in project number 3 above, but to a higher level. The two-way engagement we had, sparking ideas to deliver, measures, controls, engagement monitoring tools, goes beyond what I call an “ink on paper” print house and makes us a partner delivering marketing support in a realistic SME business environment. 

Overall, we love the diversity of what we do, the magic it creates, the journeys it enables for others to progress their objectives. So, if you need the magic of transforming your engagements with real people, with real meaningful physical touchpoints, we have some stunning ways and means. Oh and I should have included this project, for Lee at Fordies Detailing…